He was closely involved in the production of several of YouTube’s biggest creator-centric Originals, including MrBeast’s Creator Gamesseries, and Dude Perfect’s documentary Backstage Pass.īefore working at YouTube, Reynolds was a transactional entertainment attorney at Doyle & McKean, and also served as senior counsel at Miramax.

In that role, he oversaw YouTube Originals’ licensings and rights acquisitions acgreements, plus writer, actor, director, and producer deals for domestic and international scripted, non-scripted, and live content. Reynolds joined YouTube in 2017, and has been Originals’ global head of business affairs since October 2020. Reynolds, meanwhile, will develop Spotter’s new strategy for doing deals with creators that are “designed to maximize the creator experience,” Spotter says. “For so long, creators have been pulled in a million different directions at the expense of their creative freedoms and I look forward to building a team, products, and initiatives that equip them with the resources they need to make a living through their content.”

“For years my passion has been supporting and advocating for creators through monetization, strategy and product development,” Khan said in a statement. Prior to onboarding at YouTube in 2014, she held roles at companies like Apple, AOL, IGN, and Guggenheim Digital Media. Khan joins from Meta, where she was the product marketing lead for community sustainability. With Khan, Spotter plans to build a “creator success team to drive deeper strategic partnerships, creator economy education, community and business development, and events and programming for the company,” it says. Spotter wants to build a “creator success team” It says that so far, it’s spent more than $450 million on creators’ content. To date, Spotter has raised $755 million in funding, including a recent $200 million Series D led by Softbank. The creator, meanwhile, gets a fresh injection of cash to film new content.

After the deal is sealed, all advertising and other revenue earned by those videos goes to Spotter. The company’s model is simple: It pays a creator a lump sum for the rights to their old videos. Subscribe for daily Tubefilter Top Stories Subscribe

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